How do I calculate what price to sell a resale item for?

Add your item cost, shipping label, packaging, repairs, and other costs, then divide by one minus the marketplace fee rate to find break-even. To price for a target profit or margin, add the desired profit target before solving for the sale price.

What is a reseller break-even price?

Break-even price is the sale price where revenue after platform fees covers your item cost, shipping, packaging, and other costs. Selling below that price means the flip loses money.

Should resellers price by margin or ROI?

Use both. Margin shows how much of the sale you keep, while ROI shows how efficiently the item cost turned into profit. A good resale price should usually meet a minimum dollar profit, margin, and ROI threshold.

Reseller Pricing Calculator

Find your break-even sale price, target-margin price, and target-profit price before you buy inventory, list a flip, send an offer, or accept a lower price.

Your resale costs and target

Item cost / COGS

Shipping label you pay

Packaging / supplies

Other item costs

Cleaning, repairs, authentication, mileage allocation, storage, or prep.

Marketplace fee rate

Payment processing / fixed fee

Use 0 if the platform fee already includes processing and order fees.

Target net margin %

Minimum dollar profit

Pricing result

$0.00

Suggested minimum list / offer price

Total cost before fees—

Break-even sale price—

Price for target margin—

Price for minimum profit—

Estimated fee at suggested price—

Profit at suggested price—

ROI on item cost—

Save this priced flip in stokd

A one-off price check helps today. stokd keeps the buy cost, listing price, sale price, fees, shipping, profit, source, and ROI attached to the item as it moves from listed to sold.

From price check to profit history

Do not let the number disappear after you list.

Use this calculator to decide the price, then track the item in stokd so discounts, offers, shipping overruns, fees, and final profit stay connected.

Track priced inventory free

How to use the pricing math

Price from the margin backward.

Enter every cost

Include item cost, shipping labels, packaging, repairs, cleaning, and any cost tied to getting the item sold.

Choose a realistic fee rate

Use the marketplace fee for where the item will likely sell, then add a fixed order or processing fee if needed.

Set both targets

A margin target protects efficiency; a minimum dollar profit protects your time on low-priced items.

FAQ

Reseller pricing questions answered

How do I calculate break-even resale price?

Break-even price equals your total item costs plus fixed fees, divided by one minus the platform fee rate. If costs are $20 and the marketplace fee is 13%, break-even is about $22.99 before any desired profit.

What price should I list at if buyers send offers?

Use the suggested minimum as your lowest acceptable offer, then list higher if the marketplace encourages negotiation. Many resellers list with room for 10–20% offers, but the exact buffer depends on category demand and sell-through speed.

What is a good profit target for resellers?

There is no universal target. A useful rule is to require both a minimum dollar profit and a minimum ROI. A $5 profit may not justify photography and packing even if the percentage looks high.

How is this different from a profit calculator?

A profit calculator starts with a sale price and tells you the result. A pricing calculator starts with your costs and goals, then tells you the sale price needed to avoid losing margin.